It's looking slick and professional and there are already a couple of posts, one on the First Century Copy of Mark? that has previously been discussed here and elsewhere and one on his new book about Jesus Mythicists.
Extra goodies are hidden behind a paywall, including an extension of the above post on the first century Mark fragment. Also, only paying members are able to comment on blog posts. Money earned from the site will go to assisting the needy. I am not aware of other academic bloggers who have added a paywall, so it will be interesting to see how the blog fares. I am looking forward, though, to the public posts. Welcome to the blogosphere, Bart!